Hashtags are a great way to expose your brand to new audiences who may be interested in what you have to say.
This is an exciting statistic, but it doesn’t mean that you should load up your Tweets with every hashtag you see. Tweets with hashtags get almost double the engagement than Tweets without hashtags. If you’re using Sprout Social to manage your Twitter profile, then you can access your Twitter Analytics right alongside the rest of your social media data on Sprout’s Reports tab. Do this by logging into your Twitter profile, navigating to your Twitter Analytics dashboard, selecting the “Tweets” tab and exporting your data for a specific date range. One way to audit your Twitter profile is to look over your analytics manually. You can use this information to create a strategy that maximizes the reach and engagement you get on your Tweets and give your audience what they’re looking for in your content. Analyze your individual Twitter audienceįinding out which Tweets are performing the best will give you an idea of the type of content that your audience is most interested in seeing.Twitter analytics tools help by allowing you to: Take stock of what’s working and what isn’t working on your Twitter profile by doing an in-depth review of your Twitter analytics. If you already have an existing Twitter profile, the first thing to do is to run a Twitter audit. If one of these strategies catches your eye, jump right to it with these links. Let’s dive into some Twitter marketing tips that any brand can use to make the most out of the platform. While you do want to be prepared with plenty of content, there are some strategies that successful businesses use to stand out on the platform and use it to their advantage.
TWEETADDER 4 HOW TO
How to use Twitter for marketingĪt first glance, it may seem like the only way to use Twitter is just to show up and start Tweeting. Let’s talk about the best ways to use Twitter to market your business, engage with your audience and use the platform to meet your overall social media goals. Like every other social media platform, finding marketing success on Twitter takes strategic planning and intentionality to stand out and keep your audience engaged. But it’s no longer enough to Tweet about the latest trending topic occasionally. With over 321 million monthly active users, it’s easy to see why companies keep using Twitter after all of this time. Twitter has gone from a place for people to share their every thought into a powerful marketing platform that lets brands speak to their audience in real-time. Twitter marketing has become a complicated channel for even the savviest social marketers.